Our Approach

Trust is often difficult to come by in business relationships. Trust is especially important when you’re involved in a business transaction. The importance of working with the consultants of Agency Perpetuation is that we will always have your best interest in mind. We understand that putting your trust in outsiders is a difficult decision. That is why we take continually take steps to prove our worth to you throughout our entire business relationship.

What We Do

For business owners, a smooth and effective exit from the business is of upmost importance personally, professionally and to the perpetration of the business.  Our team works closely with you and key stakeholders every step of the way to provide the advice needed for a smooth and favorable experience. We will work diligently to get the best possible outcome for all parties.

Meet the Team

Business transactions are often very personal in nature. This requires a blend of a high level of professionalism plus the understanding of human nature.

Agency Perpetuation Consulting is the result of the combined resources of two of the most respected insurance agency firms in the business -- Chrysalis Advisory Group and Oak & Associates. The consultants of Agency Perpetuation provide you with a truly hands-on approach from the first point of contact to the last signature on the final agreement – and beyond.

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Bill Schoeffler


Chrysalis Advisory Group

Bill is a master at balancing the hard and the soft skills in life and business. He is passionate about helping clients balance the practical "doing" tasks of building and leading great businesses, and the subtle "being" skills of better managing time, stress and relationships challenges.

Bill is one of those rare individuals as comfortable with the nuances of what it take to successfully run a business and live a fulfilling life.  He is passionate about helping clients accelerate their growth beyond current limitations to enjoy far more success, meaning and happiness. Bill brings together an engineer’s logical mind, business savvy, great interpersonal skills and a holistic approach to all his work.  He is a Dale Carnegie graduate and an NLP (Neuro Linguistic Programming) Master Practitioner.

He has an exceptional skill to assess an organization’s financials, operations, sales and business planning and the vision and future goals. Bill also facilitated business succession planning, including family owned businesses. He is a member of the American Society of Appraisers.

Bill earned an Aerospace Engineering BS from the University of Buffalo and worked on his Mechanical Engineering MS at Loyola Marymount University.  He enjoys learning and has taken numerous real estate, financial, investment, business and communications classes over the years.

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Catherine Oak, CIC, CRM, AAI

Founder & President

Oak & Associates

Since 1984, Catherine, Founder of Oak & Associates, has been a management and financial consultant. She gained her experience as Senior Consultant for two of the largest consulting firms in the insurance industry, Russell Miller, Inc. and Marsh/Berry. Her experience ranges from working with small firms to the largest national firms and companies.

She began her career in 1978 in marketing and underwriting for St. Paul Insurance Co. and later worked as Director of Education for the Independent Insurance Agents of Oregon. Catherine was also a Management Consultant for the consulting division of Fireman’s Fund.

She has spoken extensively throughout the US, Canada, New Zealand and Australia on financial and management topics for associations, companies, national brokers and other organizations.